AJB Temple
Sequoia
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- Apr 15, 2019
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I’ve seen a few posts on here suggesting that the much-lauded French markets and produce are a bit .......meh. By happenstance I cooked for a well-known chef a few days ago and she cooked pudding for me. (No names will be mentioned). She’s not French, but she’s lived and worked in France, is fluent and published. So I quizzed her over a glass or three on her view of it. The caveat is that she has mainly worked in Paris and a bit in Lyon, but she said:
You can’t get the best stuff if you are not fluent or well connected, as the superior produce is often ‘sous le comptoir’. She says it is not a problem getting great produce and cuisine in the culinary centres, but elsewhere markets are in decline. She thinks the stallholders are often corporates behind the scenes and buy a lot of produce in from wholesalers, and the market moves from town to town during the days of the week (basically the same stuff shifted about. Most “artisan” bread is factory made along with most basic pastries, even if it is presented as locally baked.
Young French people are far less interested in the art of cooking and no longer learn from their grandmothers. She thought that McDonald’s has even more representation in France than the UK, along with 'Quick'/Burger King, and that fast food and supermarket microwave ready meals are affecting the food culture.
She also said, and her husband agreed, that the French are unwilling to embrace new food trends and are embourbé (we would say stick in the mud I suppose) so it is stuck in a time warp with some significant prejudice against other cuisines (except burgers apparently). French country cooking is very simple and a lot of classic restaurant cooking now seems old fashioned (obviously there are exceptions).
But she said a huge factor is that produce prices have gone crazy. We compared prices for a tray of fresh restaurant quality button mushrooms (by tray – think a sort of crate about 2’ by 1’ and a 4” thick layer of mushrooms. We pay no more than £13 for this, delivered. Her husband said this could easily be €30 in Paris plus delivery. I would have to pay £40 / kg for fresh morels in season (now). These are used a lot in classic French cuisine and they reckoned at least €120 / kg and that most are exported as the Italians pay more. A 10kg bag of banana shallots is three times the price in Paris. I explained what we are paying for things like Sutton Hoo chucks, and organic grass fed beef and they laughed at how cheap they are in the UK. And also said you really struggle to get certified beef in France (breed, origin, organic, grass fed or whatever) unless you are ordering a whole or half carcase, and the quality otherwise is poor.
Pork is more popular than beef or chicken in France apparently, but three quarters of it is consumed as charcuterie. This makes it expensive because it has to be processed and stored for a long time. Her view on the thorny subject of bacon is that the French don’t eat bacon and that they despise British sausages because we add rusk (just a bit to reduce splitting in good ones) and cook them rather than cure them. Also. “no one eats horse anymore!” They probably do, but you don’t see many cheap horses these days. Butter is “très cher”
We talked for some hours and she had some interesting views, including that the British romanticise French cuisine and produce and it was never as good as we think it was. French cuisine is still revered, but many French are not supporting it and not letting it evolve.
Not sure what I took away from this other than that you can still eat well in France, but it won’t be cheap.
You can’t get the best stuff if you are not fluent or well connected, as the superior produce is often ‘sous le comptoir’. She says it is not a problem getting great produce and cuisine in the culinary centres, but elsewhere markets are in decline. She thinks the stallholders are often corporates behind the scenes and buy a lot of produce in from wholesalers, and the market moves from town to town during the days of the week (basically the same stuff shifted about. Most “artisan” bread is factory made along with most basic pastries, even if it is presented as locally baked.
Young French people are far less interested in the art of cooking and no longer learn from their grandmothers. She thought that McDonald’s has even more representation in France than the UK, along with 'Quick'/Burger King, and that fast food and supermarket microwave ready meals are affecting the food culture.
She also said, and her husband agreed, that the French are unwilling to embrace new food trends and are embourbé (we would say stick in the mud I suppose) so it is stuck in a time warp with some significant prejudice against other cuisines (except burgers apparently). French country cooking is very simple and a lot of classic restaurant cooking now seems old fashioned (obviously there are exceptions).
But she said a huge factor is that produce prices have gone crazy. We compared prices for a tray of fresh restaurant quality button mushrooms (by tray – think a sort of crate about 2’ by 1’ and a 4” thick layer of mushrooms. We pay no more than £13 for this, delivered. Her husband said this could easily be €30 in Paris plus delivery. I would have to pay £40 / kg for fresh morels in season (now). These are used a lot in classic French cuisine and they reckoned at least €120 / kg and that most are exported as the Italians pay more. A 10kg bag of banana shallots is three times the price in Paris. I explained what we are paying for things like Sutton Hoo chucks, and organic grass fed beef and they laughed at how cheap they are in the UK. And also said you really struggle to get certified beef in France (breed, origin, organic, grass fed or whatever) unless you are ordering a whole or half carcase, and the quality otherwise is poor.
Pork is more popular than beef or chicken in France apparently, but three quarters of it is consumed as charcuterie. This makes it expensive because it has to be processed and stored for a long time. Her view on the thorny subject of bacon is that the French don’t eat bacon and that they despise British sausages because we add rusk (just a bit to reduce splitting in good ones) and cook them rather than cure them. Also. “no one eats horse anymore!” They probably do, but you don’t see many cheap horses these days. Butter is “très cher”
We talked for some hours and she had some interesting views, including that the British romanticise French cuisine and produce and it was never as good as we think it was. French cuisine is still revered, but many French are not supporting it and not letting it evolve.
Not sure what I took away from this other than that you can still eat well in France, but it won’t be cheap.